Jim Webb Quick Portfolio
DESIGN DIRECTION
- National Geographic Home Page Redesign (2006)
Oversaw redesign of home page, creating a new overall visual identity for nationalgeographic.com, reorganizing content in
consumer-centric categories, and resulting in a 50% increase in promotional clickthrough rates.
- National Geographic Animals (2006)
Oversaw design of new animals section using reusable grids and modules; comprises a dozen templates and 1600+ pages. The section is now one of the site's top five traffic generators.
- National Geographic Emerging Explorers (2004)
Produced and art directed microsite about National Geographic's next generation of explorers. Executive produced 10-minute video vignettes, flash introduction video and online advertising campaigns.
DESIGN AND UI
- National Geographic Web Development Manual (2005)
Designed, wrote and coded web style manual for
nationalgeographic.com. Coded in a templated, extensible manner allowing easy updates from content and technology experts.
- National Geographic News (2005)
Designed and coded quick-turnaround tactical redesign of news website, increasing search engine optimization, decreasing load time, and increasing clickthroughs to photo galleries and site content.
MULTIMEDIA
- Great Journeys Microsite Profile (2004)
Shot and edited this video profile of National Geographic photographer Joel Sartore for an advertising-sponsored microsite.
- Fire Call (2001)
Produced and edited this narrated slideshow about a wildland firefighter witnessing a death in the field. Winner, Omni Intermedia Best of the Web (2001).
OTHER LINKS TO SPEAK TO