Jim Webb Quick Portfolio

National Geographic Home Page Redesign (2006)
Oversaw redesign of home page, creating a new overall visual identity for nationalgeographic.com, reorganizing content in
consumer-centric categories, and resulting in a 50% increase in promotional clickthrough rates.
National Geographic Animals (2006)
Oversaw design of new animals section using reusable grids and modules; comprises a dozen templates and 1600+ pages. The section is now one of the site's top five traffic generators.
National Geographic Emerging Explorers (2004)
Produced and art directed microsite about National Geographic's next generation of explorers. Executive produced 10-minute video vignettes, flash introduction video and online advertising campaigns.

National Geographic Web Development Manual (2005)
Designed, wrote and coded web style manual for nationalgeographic.com. Coded in a templated, extensible manner allowing easy updates from content and technology experts.
National Geographic News (2005)
Designed and coded quick-turnaround tactical redesign of news website, increasing search engine optimization, decreasing load time, and increasing clickthroughs to photo galleries and site content.

Great Journeys Microsite Profile (2004)
Shot and edited this video profile of National Geographic photographer Joel Sartore for an advertising-sponsored microsite.
Fire Call (2001)
Produced and edited this narrated slideshow about a wildland firefighter witnessing a death in the field. Winner, Omni Intermedia Best of the Web (2001).